Apple TV+ entered the streaming game in late 2019, making it one of the newer platforms on the block. Apple’s approach differs from Netflix and Prime; it focuses almost entirely on original programming rather than licensing extensive back catalogs. That means the audience is more niche: people who value prestige originals, families who already live in the Apple ecosystem, and viewers looking for a clean, ad-free experience. Apple TV+ doesn’t try to replace cable; it’s a curated service meant to complement your other subscriptions. It’s available in over 100 countries, which gives it a strong global footprint right out of the gate.
Pros
- High-quality originals like Ted Lasso, Severance, The Morning Show, and For All Mankind
- Award-winning films such as CODA (Best Picture Oscar) and consistent critical acclaim
- Smaller but carefully curated library, nearly everything feels premium
- 4K UHD, HDR, and Dolby Atmos included at no extra cost (no upsell tiers)
Affordable standalone price compared to Netflix or Max - Often bundled free with new Apple devices or offered in Apple One packages
Cons
- Much smaller library compared to Netflix, Hulu, or Max
- Light on licensed content, almost all shows and movies are originals
- Release cadence is slower, with fewer “buzzy” titles per year
- Limited kids’ programming compared to Disney+ or Peacock
- Best value is often tied to the Apple ecosystem, which may not appeal to everyone
Channel Lineup & Content
There isn’t a “channel lineup” since Apple TV+ doesn’t carry live TV or licensed networks. Instead, its catalog is entirely original shows, films, and documentaries. Despite the smaller library, the quality bar is high. Hits like Ted Lasso, Severance, The Morning Show, and Silo have built loyal fan bases. Apple TV+ has also leaned into award-winning films, snagging an Oscar for CODA. Family content is solid thanks to animated shows like Wolfboy and Stillwater, plus partnerships with the Peanuts franchise. The downside is obvious: if you’re looking for a massive content dump, this isn’t the place. But if you like prestige TV, it punches above its weight.
Package Tiers & Pricing
Apple TV+ keeps pricing simple: $9.99/month or $99/year, with a 7-day free trial for new users. Unlike Netflix, there are no tiers, everyone gets ad-free viewing, up to 4K Ultra HD quality, and access to the full catalog. Students can get Apple TV+ included if they subscribe to Apple Music, and Apple One bundles (starting at $19.95/month) include Apple TV+, Apple Music, iCloud storage, and other Apple services. That’s the main way Apple encourages bundling rather than offering multiple streaming tiers.
Bundling Opportunities
Bundling is where Apple shines. Apple One packages include Apple TV+, Apple Music, Apple Arcade, and iCloud storage, with higher tiers adding Apple News+ and Fitness+. If you’re already paying for Apple services, this is the most affordable way to get TV+. Some wireless carriers like T-Mobile also throw in Apple TV+ with specific phone plans, making it easy to get for free. Apple has also run promos where buying a new iPhone, iPad, or Mac nets you three free months of Apple TV+.
Historical Pricing & Deal Analysis
When it launched, Apple TV+ was just $4.99/month, making it the cheapest premium streamer. Prices doubled in 2023 to the current $9.99, but it’s still more affordable than Netflix or Max. Apple has consistently offered device-based promotions (3 months free with a new iPhone or Mac), which remain the best deal. Free trials are now shorter, at 7 days, down from the 1-year promo at launch, but Apple remains generous compared to services like Netflix, which have cut free trials entirely.
Device Compatibility & Features
Unsurprisingly, Apple TV+ works best inside the Apple ecosystem, but it’s more flexible than you might expect. It’s available on iPhones, iPads, Macs, Apple TV hardware, and also supports smart TVs, Roku, Fire TV, PlayStation, and Xbox. You can download shows for offline viewing, and up to six family members can share one subscription with Apple Family Sharing. Everyone gets 4K Ultra HD, HDR, and Dolby Atmos, no upcharge like Netflix. The downside: the app sometimes pushes you toward Apple’s “iTunes Store” rentals alongside TV+, which can feel confusing.
User Experience
Apple’s interface is sleek, minimalist, and very Apple. The “Up Next” queue and curated recommendations work well, though the small library means you may run out of options quicker than on Netflix. Streaming quality is consistently excellent, with Apple often praised for some of the best bitrates in the industry. Customer support is Apple-standard, and help is available through chat, phone, or in-store Genius Bar visits if you want face-to-face support. Setup is seamless if you’re already in the Apple ecosystem, but non-Apple users may find the app less intuitive.
Additional Costs & Fees
Apple TV+ is straightforward, $9.99/month with no add-ons or hidden fees. Rentals and purchases in the Apple TV app are separate from the subscription, but they’re clearly labeled—no activation fees, equipment charges, or early termination penalties.
Pros & Cons Summary
Apple TV+ is best for viewers who want high-quality originals, families who use Apple products, or anyone interested in award-winning shows and films. Its pros include a clean interface, stellar streaming quality, affordable pricing, and bundles with other Apple services. The cons are its limited library and lack of licensed content, which means it’s not a standalone replacement for Netflix or Hulu. Compared to Netflix, Apple TV+ is cheaper and more curated but far smaller. Compared to cable, it’s sleek and ad-free but won’t cover live sports or news.
Current Promotions
Apple’s most common promo is 3threefree months of Apple TV+ with a new device purchase. Students who subscribe to Apple Music also get it included. Some wireless carriers, like T-Mobile, offer it free with select phone plans. Outside of those deals, the 7-day free trial is the standard new-subscriber promotion.
Final Verdict
Apple TV+ doesn’t have the quantity of Netflix or Hulu, but it’s hard to beat on quality per show. If you’re already in the Apple ecosystem, or you’re a fan of prestige TV, it’s worth the price.
